British Airways and Bremont Release Concorde Inspired Watch

British Airways has partnered with luxury British watchmakers Bremont to launch a limited-edition timepiece featuring metal from the iconic plane, Concorde. Ahead of the airline’s centenary celebrations next year, the special edition watch was unveiled at an event in London this week, 15 years after Concorde’s official farewell on October 24, 2003.

‘The Supersonic’ contains aluminium from the G-BOAB Concorde, Alpha Bravo, donated to Bremont by British Airways to incorporate into the exclusive timepieces. The watch features an eight-day power reserve and a sunburst white dial which represents Concorde’s specially developed highly reflective paint along with blue hands to echo British Airways’ livery and a subtle motif of the plane’s iconic silhouette on the second-hand sub dial. Incorporated into the case back is the metal featuring a description of the aircraft’s main attributes: number and registration, years of active service, number of supersonic flights and top speed. There will be 300 steel, 100 white gold and 100 rose gold pieces.

Concorde halved the transatlantic crossing time and more than 2.5 million customers experienced flying twice the speed of sound, eleven miles above the ground. Registered in 1974, Alpha Bravo was the third Concorde, taking to the skies for the first time in May 1976. After setting a distance record for an airliner in September 1984 with a 4,565-mile flight from Washington to Nice then flying the inaugural charter service from London to Seattle via New York in November 1984, Alpha Bravo also flew the England squad home from the 1998 World Cup.

Parts of the proceeds from the limited-edition timepieces will be donated to the Air League Trust, an organisation that works to teach under privileged children to learn to fly.